Bayu Amus – Digital Product Designer

Welcome to Bayu Amus’ product design portfolio! I’m a Digital Product Designer specializing in mobile app design, with extensive experience in developing B2B, B2C, and C2C products. I have deep market expertise across Indonesia, Thailand, and the broader Southeast Asia region. Visit my experience page for details.

Based on my experience of 10+ years in User Experience Design, Product Design Team leading and mentoring, I post writings about #ProductDesign, #UX, and #DesignLeadership, so stay tuned!

To keep in touch, connect with me through LinkedIn, Instagram, X, for inquiries please use this link.

Design Portfolio

Selected client projects showcasing product design works, background, challenges, result and performance impacts. PDF Format, compressed, ~9 MB.

Grab it here! (v.25.q3)

Blog

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Cara Transformasi Graphic Designer Menjadi UX/UI Designer

Setelah belasan tahun merekrut desainer, meninjau ratusan CV serta design portfolio untuk tim Product Design, salah satu masalah klasik yang saya temui adalah kurangnya kesadaran para kandidat bahwa UX Design, UI Design, dan turunannya adalah bagian dari payung besar User-Centered Design (UCD). Pemahaman ini penting, karena walaupun sekilas mirip, UCD berbeda dari Visual Communication Design …

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Disregulasi Dopamine pada Neurodivergents

Salah satu ciri khas individu neurodivergen dibandingkan dengan individu neurotipikal adalah Disfungsi Regulasi Dopamin: sebuah kondisi biologis berupa ketidakseimbangan dalam proses produksi, penggunaan, dan penyerapan kembali (reuptake) dopamin di otak. Kondisi ini sering kali termanifestasi dalam kesulitan individu neurodivergen pada tugas-tugas yang bergantung pada dopamin, seperti memotivasi diri, mempertahankan perhatian (sustained attention), mengendalikan impulsivitas, dan …

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How to Avoid the Boardroom Massacre: Saving Designs from Stakeholder Slaughter

You’ve poured weeks into a design: research, iterations, late nights. Then, in the boardroom, stakeholders tear it apart. Welcome to the Boardroom Massacre: where brilliant work dies because stakeholders expected something else. The root cause? They weren’t part of the journey. Here’s how to fix it. Throughout different teams I’ve helped develop, one major issue …

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Contact

You can find more about myself, my writings, and my ramblings on social media below. For projects, speaking, mentoring, volunteering, and other collaboration opportunities please email me at bayuamus[at]gmail.com

About

Product Design Leader with 10+ years of experience in the application of design to real-world problems, leading and building User Experience Design teams, 4+ years of multi-platform B2B, B2C, and C2C Product Design for Southeast Asian market, Customer Experience consulting for international clients.